Sports charity and gendered labour

In cities around the world, in parks and roadways, people are taking part in sporting charity challenges. Corporate sponsorship has transformed these events into philanthropic endeavours that bring corporate marketing strategies together with medical research and social care agendas. Despite this gr...

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Bibliographic Details
Main Author Palmer, Catherine (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2021.
SeriesEmerald studies in sport and gender
Subjects
Online AccessFull text
ISBN9781800434301
DOI10.1108/9781800434288
Physical Description1 online resource (136 pages).

Cover

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245 1 0 |a Sports charity and gendered labour /  |c authored by Catherine Palmer (University of Tasmania, Australia). 
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300 |a 1 online resource (136 pages). 
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490 0 |a Emerald studies in sport and gender 
504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Sport, gender and charity -- Chapter 2. Embodied labour and sports charity -- Chapter 3. Emotional labour and fitness philanthropy -- Chapter 4. Families, fitness philanthropy and domestic labour -- Chapter 5. The enterprising self: Philanthropic labour and sports charity -- Chapter 6. Reflections on sports charity and gendered labour. 
520 |a In cities around the world, in parks and roadways, people are taking part in sporting charity challenges. Corporate sponsorship has transformed these events into philanthropic endeavours that bring corporate marketing strategies together with medical research and social care agendas. Despite this growth in popularity, little academic attention has paid attention to the ways in which gendered labour shapes the nature of sports-charity events. Sports Charity and Gendered Labour explores a series of questions about the meaning and politics of physical activity, and notions of gender, labour and responsibility.Drawing upon auto-ethnography, studies of major events, in-depth interviews, and analysis of social media, Sports Charity and Gendered Labour provides examples for teaching and knowledge sharing across analyses of gender, sport, leisure, health and wellbeing in ways that will have broad relevance to a range of audiences. 
588 0 |a Print version record. 
650 0 |a Charity sports events. 
650 0 |a Sex role. 
650 0 |a Sports  |x Sociological aspects. 
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776 0 8 |i PDF version:  |z 9781800434288 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781800434288