Joy : using strategic communication to improve well-being and organizational success

This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publi...

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Bibliographic Details
Other Authors Tkalac Verčič, Ana (Editor), Tench, Ralph (Editor), Einwiller, Sabine (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
SeriesAdvances in public relations and communication management ; v. 5.
Subjects
Business communication.
Business & Economics > Business Communication > General.
Business communication & presentation.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781800432420
9781800432406
DOI10.1108/s2398-3914202105
Physical Description1 online resource (256 pages)

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Table of Contents:
  • Section 1: STRATEGIC COMMUNICATION AND ORGANIZATIONAL GOALSIntroduction; Ralph Tench
  • Chapter 1: Love Wins: A Love Lens Approach to Cultivation Of Organization Stakeholder Relationships; Mark Badham
  • Chapter 2: Values-Based Communications: A New Impulse to Communication Effectiveness; Erik J. Kostelijk
  • Chapter 3: Outside-In- versus Inside-Out-Content. Introducing a New Approach on the Origins of Contents in Strategic Communication; Olaf Hoffjann
  • Chapter 4: Quantifying Organizational Trust on Twitter: A Communication Perspective; Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield Section 2: INTERNAL EMPLOYEE COMMUNICATION
  • Chapter 5: Internal Communication and Employee Engagement as the Key Prerequisites of Happiness; Lalić Danijela, Milić Bojana, and Stanković Jelena
  • Chapter 6: Communicative Leadership on Internal Social Media - A way to Employee Engagement; Vibeke Thøis Madsen
  • Chapter 7: Employees as Corporate Ambassadors: Towards a Framework for Analyzing the Role of Co-Workers Speaking for their Organization; Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk Section 3: JOYFULLY PRACTICING COMMUNICATION
  • Chapter 8: The Pursuit of Happiness in PR: Joy, Satisfaction & Motivation during working as Communication Manager on Purposeful Cases; Lars Rademacher and Kathrin Stürmer
  • Chapter 9: The Dancing CEO: Perspectives on the Leader: Performer, Chief Happiness Officer or Seducer; Finn Frandsen and Winni Johansen
  • Chapter 10: Incorporating Cultural Diversity, Nation Building and Social Cohesion When Teaching Communication and Relationship Management; Magrita N Wiggill and Gerrit van der Waldt
  • Chapter 11: Using Education as a Strategic Communication Tool - A Case Study Of Raising Financial Literacy And Voluntary Pension Fund Promotion; Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana
  • Chapter 12: Health Professional's Communication Competences Decide Patient's Health: Proposal of a Communication Model; Cristina Vaz de Almeida and Célia Belim.

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