Aesthetics and style in strategy

• Other Authors: Ferriani, Simone (Editor), Godart, édéric (Editor), V Sgourev, Stoyan (Editor), Cattani, Gino (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Series: Advances in strategic management ; v. 42.
• Subjects: Business planning.; elektronické knihy; electronic books
• ISBN: 9781800432383; 9781800432369
• DOI: 10.1108/s0742-3322202042
• Physical Description: 1 online resource (304 pages)

This book contains an Open Access chapter Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competi...