Innovation and the arts : the value of humanities studies for business

• Other Authors: Formica, Piero (Editor), Edmondson, John (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Subjects: Business education.; Humanities > Economic aspects.; elektronické knihy; electronic books
• ISBN: 9781789738872; 9781789738858
• DOI: 10.1108/9781789738858
• Physical Description: 1 online resource (248 pages)

We live in the Age of Knowledge but we are heading towards the Age of Imagination. However, our current education systems still divide arts and business, juxtaposing them as different worlds, apparently ignoring the essential truth that imagination is the springboard of innovation. For business to c...