Go-to-market strategies for women entrepreneurs : creating and exploring success

• Other Authors: Crittenden, Victoria L., (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: Businesswomen.; Success in business.; Women-owned business enterprises.; Business & Economics, Women in Business.; Entrepreneurship.; elektronické knihy; electronic books
• ISBN: 9781789732894 (e-book); 9781789732917 (ePUB)
• Physical Description: 1 online resource (xv, 294 pages) ; cm

The role of women in business and society is beset with traditions and expectations that leave women's ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is changing.Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contri...