Employer branding for the hospitality and tourism industry : finding and keeping talent

• Main Author: Gehrels, Sjoerd (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: Hospitality industry > Personnel management.; Tourism > Personnel management.; Hospitality industry > Management.; Tourism > Management.; elektronické knihy; electronic books
• ISBN: 9781789730692; 9781789730715
• DOI: 10.1108/9781789730692
• Physical Description: 1 online resource (xv, 196 pages) ; cm

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to m...