Gambling advertising : nature, effects and regulation

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...

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Bibliographic Details
Main Author Gunter, Barrie (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects
Gambling industry.
Gambling.
Advertising.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787699236
9781787699250
DOI10.1108/9781787699236
Physical Description1 online resource (v, 200 pages)

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Table of Contents:
  • Prelims
  • Chapter 1: Gambling advertising: is there need for concern?
  • Chapter 2: Gambling: is there a problem?
  • Chapter 3: Gambling advertising: how can it entice gamblers?
  • Chapter 4: Gambling and sport
  • Chapter 5: Gambling advertising: what are the macro-market effects?
  • Chapter 6: Gambling advertising: how does it register with consumers?
  • Chapter 7: Gambling advertising: is it linked to gambling behaviour?
  • Chapter 8: Can gambling advertising be effectively countered?
  • Chapter 9: Does regulation of gambling advertising need to change?
  • References
  • Index.

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