Gambling advertising : nature, effects and regulation

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...

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Bibliographic Details
Main Author: Gunter, Barrie, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
Gambling industry.
Gambling.
Advertising.
Business & Economics > Advertising & Promotion.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781787699236 (e-book)
9781787699250 (ePUB)
Physical Description: 1 online resource (v, 200 pages)

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Table of contents

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003 UtOrBLW
005 20190415084703.0
006 m o d
007 cr un|||||||||
008 190415s2019 enk ob 001 0 eng d
020 |a 9781787699236 (e-book) 
020 . . |a 9781787699250 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 796 
100 1 |a Gunter, Barrie,  |e author. 
245 1 0 |a Gambling advertising :  |b nature, effects and regulation /  |c by Barrie Gunter (University of Leicester, UK). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online resource (v, 200 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Prelims -- Chapter 1: Gambling advertising: is there need for concern? -- Chapter 2: Gambling: is there a problem? -- Chapter 3: Gambling advertising: how can it entice gamblers? -- Chapter 4: Gambling and sport -- Chapter 5: Gambling advertising: what are the macro-market effects? -- Chapter 6: Gambling advertising: how does it register with consumers? -- Chapter 7: Gambling advertising: is it linked to gambling behaviour? -- Chapter 8: Can gambling advertising be effectively countered? -- Chapter 9: Does regulation of gambling advertising need to change? -- References -- Index. 
520 |a There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation. 
588 0 |a Print version record 
650 0 |a Gambling industry. 
650 0 |a Gambling. 
650 0 |a Advertising. 
650 7 |a Business & Economics  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781787699243 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787699236  |y Full text 

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