The branding of tourist destinations : theoretical and empirical insights

• Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Tourism > Marketing.; Branding (Marketing); Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; elektronické knihy; electronic books
• ISBN: 9781787693739 (e-book); 9781787693753 (ePUB)
• Physical Description: 1 online resource (xx, 241 pages) ; cm

The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strateg...