International business blunders : lessons for future managers

Difference in the levels of progress between developed and developing countries poses significant challenges for firms from the developing world to operate successfully in markets in the developed world. However, as globalization deepens, firms in the developing world, like their counterparts in the...

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Bibliographic Details
Main Author Williams, Densil A. (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects
International business enterprises.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787692190
9781787692213
DOI10.1108/9781787692190
Physical Description1 online resource (xvi, 137 pages)

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Table of Contents:
  • Prelims
  • Chapter 1: Introduction
  • Chapter 2: Historicising and theorising the multinational corporation
  • Chapter 3: Marketing blunders
  • Chapter 4: Finance blunders
  • Chapter 5: Human resources blunders
  • Chapter 6: Supply chain and production blunders
  • Chapter 7: Business to government relationships blunders
  • Chapter 8: Lessons learnt and concluding thoughts
  • References
  • Index.

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