The battle to do good : inside McDonald's sustainability journey

• Main Author: Langert, Bob (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Edition: First edition.
• Subjects: McDonald's Corporation.; Fast food restaurants > United States > Management.; Social responsibility of business.; Sustainable development.; elektronické knihy; electronic books
• ISBN: 9781787568150; 9781787568174
• DOI: 10.1108/9781787568150
• Physical Description: 1 online resource (xvi, 264 pages) : illustrations

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the l...