Start-up marketing strategies in India

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, in...

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Bibliographic Details
Other Authors Ramesh, M. Anil (Editor), Grover, Priya (Editor), Dasgupta, Sabyasachi (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects
New business enterprises > India > Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787567559
9781787567573
DOI10.1108/9781787567559
Physical Description1 online resource (xix, 240 pages) ; cm

Cover

Table of Contents:
  • Prelims
  • Foreword
  • Chapter 1: Who will wait: the client or the employees?
  • Chapter 2: Building towers of happy clients: a case of FinMen Advisors Private Ltd
  • Chapter 3: A road to adventure with happiness: from students to senior citizens
  • Chapter 4: Miles to go but which road to take: an entrepreneurial dilemma
  • Chapter 5: Loyalty comes with a price: a strategic up-scaling from USP loyalty cards in India
  • Chapter 6: From green schools to green universities: going green in a soup!
  • Chapter 7: Ajay's: big story of a small town QSR!
  • Chapter 8: Raising funds for microenterprise: an elusive reality
  • Chapter 9: Restless to relentless: Flowercycling® success
  • Chapter 10: The growth pains of an innovative product: a case study of Coco Tang India
  • Chapter 11: Shugan group in a fix: searching for a sustainable future
  • Index.

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