Strategic business models : idealism and realism in strategy

• Other Authors: Betz, Frederick, 1937- (Editor)
• Format: Electronic Book
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Business planning.; elektronické knihy; electronic books
• ISBN: 9781787567092; 9781787567115
• DOI: 10.1108/9781787567092
• Physical Description: 1 online resource (xiii, 204 pages) ; cm

Strategy needs to be partly idealistic and partly realistic. On the one hand, it exists to help managers and executives envision the most beneficial future possibleone that is optimally competitive and profitable. But such visualizing needs to go hand-in-hand with concrete planning. In order to form...