Writing for the media

• Main Author: Wheeler, Adrian (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Edition: First edition.
• Series: PRCA practice guides
• Subjects: Mass media > Authorship.; Report writing.; elektronické knihy; electronic books
• ISBN: 9781787566118; 9781787566132
• DOI: 10.1108/9781787566118
• Physical Description: 1 online resource (xi, 102 pages).

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...