Reputation management : the future of corporate communications and public relations

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term r...

Full description

Saved in:
Bibliographic Details
Main Author Langham, Tony (Company founder) (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
SeriesPRCA practice guides
Subjects
Public relations.
Communication in organizations.
Business & Economics > Industries / Media & Communications.
Media, information & communication industries.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787566071
9781787566095
DOI10.1108/9781787566071
Physical Description1 online resource (xxxviii, 269 pages) ; cm.

Cover

Table of Contents:
  • Prelims
  • What is reputation?
  • What makes a great reputation?
  • The value of reputation
  • Measuring reputation (and the current state of play)
  • Managing reputation
  • Perspectives on reputation management
  • Gender, diversity and reputation management
  • The reputation management toolkit
  • Case studies from the best of the best
  • Crisis management
  • The forces shaping reputation today
  • Reputation management in future
  • Postscript: reputation management, a force for Good?
  • Endnotes
  • Bibliography
  • Index.

Similar Items