Marketing in a digital world

• Other Authors: Rindfleisch, Aric, (Editor), Malter, Alan J., (Editor)
• Format: eBook
• Language: English
• Published: Bingley : Emerald Publishing Limited, 2019.
• Series: Review of marketing research ; v. 16.
• Subjects: Marketing.; Digital media.; Business & Economics > Marketing > General.; Sales & marketing.; elektronické knihy; electronic books
• ISBN: 9781787563391 (e-book); 9781787563414 (ePUB)
• Physical Description: 1 online resource (xxiii, 217 pages) ; cm.