Tourism planning and destination marketing

• Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Subjects: Tourism.; Place marketing.; Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; elektronické knihy; electronic books
• ISBN: 9781787562912 (e-book); 9781787562936 (ePUB)
• Physical Description: 1 online resource (xx, 271 pages) ; cm

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and susta...