Organizing marketing and sales : mastering contemporary B2B challenges

Saved in:
Bibliographic Details
Other Authors: Andersson, Per, 1957- (Editor), Axelsson, Bj�orn, 1948- (Editor), Rosenqvist, Christopher, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects:
ISBN: 9781787549685 (e-book)
9781787549708 (ePUB)
Physical Description: 1 online resource (xiv, 348 pages)

Cover

Table of contents

LEADER 01471nam a2200409Ii 4500
001 em-9781787549685
003 UtOrBLW
005 20180515082405.0
006 m o d
007 cr un|||||||||
008 180515s2018 enk ob 001 0 eng d
020 |a 9781787549685 (e-book) 
020 . . |a 9781787549708 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 339.1 
245 0 0 |a Organizing marketing and sales :  |b mastering contemporary B2B challenges /  |c edited by Per Andersson, Bj�orn Axelsson and Christopher Rosenqvist. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c �2018 
300 |a 1 online resource (xiv, 348 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
588 0 |a Print version record 
650 0 |a Marketing. 
650 0 |a Sales. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Andersson, Per,  |d 1957-  |e editor. 
700 1 |a Axelsson, Bj�orn,  |d 1948-  |e editor. 
700 1 |a Rosenqvist, Christopher,  |e editor. 
776 |z 9781787549692 
776 . . |z 9781787549715 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787549685  |y Full text