Consumer culture theory

• Other Authors: Bajde, Domen, (Editor), Kjeldgaard, Dannie, (Editor), Belk, Russell W., (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Series: Research in consumer behavior ; v. 20.
• Subjects: Consumption (Economics) > Social aspects.; Consumer behavior.; Business & Economics > Consumer Behavior.; Market research.; elektronické knihy; electronic books
• ISBN: 9781787542853 (e-book); 9781787542877 (ePUB)
• Physical Description: 1 online resource (xi, 204 pages).

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' res...