Market research methods in the sports industry

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to real...

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Bibliographic Details
Main Authors: �Seri�c, Neven, (Author), Ljubica, Jasenko, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects:
Sports > Marketing.
Marketing research > Methodology.
Sports > Economic aspects.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781787541917 (e-book)
9781787541931 (ePUB)
Physical Description: 1 online resource (xx, 232 pages)

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Table of contents

LEADER 02513nam a2200409Ii 4500
001 em-9781787541917
003 UtOrBLW
005 20180515082405.0
006 m o d
007 cr un|||||||||
008 180515s2018 enk ob 001 0 eng d
020 |a 9781787541917 (e-book) 
020 . . |a 9781787541931 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 796 
100 1 |a �Seri�c, Neven,  |e author. 
245 1 0 |a Market research methods in the sports industry /  |c Neven �Seri�c, Jasenko Ljubica. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c �2018 
300 |a 1 online resource (xx, 232 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier  
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In 'Market Research in the Sports Industry', Jasenko Ljubica and Neven �Seri�c provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market. 
588 0 |a Print version record 
650 0 |a Sports  |x Marketing. 
650 0 |a Marketing research  |x Methodology. 
650 0 |a Sports  |x Economic aspects. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Ljubica, Jasenko,  |e author. 
776 |z 9781787541924 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787541917  |y Full text 

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