The sustainable marketing concept in European SMEs : insights from the food & drink industry
The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integr...
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| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787540385 9781787540408 |
| DOI | 10.1108/9781787540385 |
| Physical Description | 1 online resource (xi, 312 pages) |
Cover
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| 005 | 20180515082405.0 | ||
| 006 | m o d | ||
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| 008 | 180515s2018 enk ob 001 0 eng d | ||
| 020 | |a 9781787540385 | ||
| 020 | |a 9781787540408 | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 043 | |a e------ | ||
| 080 | |a 658.7 | ||
| 082 | 0 | 4 | |a 338.642094 |2 23 |
| 245 | 0 | 4 | |a The sustainable marketing concept in European SMEs : |b insights from the food & drink industry / |c edited by Edyta Rudawska. |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2018. | |
| 264 | 4 | |c �2018 | |
| 300 | |a 1 online resource (xi, 312 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe. The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability. | ||
| 588 | 0 | |a Print version record | |
| 650 | 0 | |a Small business |z Europe. | |
| 650 | 0 | |a Green marketing |z Europe. | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Rudawska, Edyta, |e editor. | |
| 776 | |z 9781787540392 | ||
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787540385 |