The sustainable marketing concept in European SMEs : insights from the food & drink industry

The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integr...

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Bibliographic Details
Other Authors: Rudawska, Edyta, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects:
Small business > Europe.
Green marketing > Europe.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781787540385 (e-book)
9781787540408 (ePUB)
Physical Description: 1 online resource (xi, 312 pages)

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Table of contents

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020 . . |a 9781787540408 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
043 |a e------ 
080 |a 658.7 
245 0 4 |a The sustainable marketing concept in European SMEs :  |b insights from the food & drink industry /  |c edited by Edyta Rudawska. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c �2018 
300 |a 1 online resource (xi, 312 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry. It will be the first publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe and Central - Eastern Europe. The book is a result of an international cooperation undertaken by leading researchers from Poland, Croatia, the UK, Russia, Germany and Spain, all with many years of experience in issues related to marketing and sustainability. 
588 0 |a Print version record 
650 0 |a Small business  |z Europe. 
650 0 |a Green marketing  |z Europe. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Rudawska, Edyta,  |e editor. 
776 |z 9781787540392 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787540385  |y Full text 

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