Smash : using market shaping to design new strategies for innovation, value creation, and growth
Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosyste...
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| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787437975 9781787438392 |
| DOI | 10.1108/9781787437975 |
| Physical Description | 1 online resource (xviii, 312 pages). |
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