Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome al...

Full description

Saved in:
Bibliographic Details
Main Author: Canalichio, Pete, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects:
Marketing.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781787437814
9781787439757
Physical Description: 1 online resource (xxxv, 311 pages).

Cover

Table of contents

LEADER 02264nam a2200373Ii 4500
001 em-9781787437814
003 UtOrBLW
005 20180221135537.0
006 m o d
007 cr un|||||||||
008 180222t20182018enk ob 001 0 eng d
020 |a 9781787437814  |q (e-book) 
020 . . |a 9781787439757  |q ePUB 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
100 1 |a Canalichio, Pete,  |e author. 
245 1 0 |a Expand, grow, thrive :  |b 5 proven steps to turn good brands into global brands through the LASSO Method /  |c Pete Canalichio. 
246 3 0 |a Expand, grow, thrive :  |b five proven steps to turn good brands into global brands through the LASSO Method 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c �2018 
300 |a 1 online resource (xxxv, 311 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.  
588 0 |a Print version record 
650 0 |a Marketing. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781787437821 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787437814  |y Full text 

Similar Items