Genes, climate, and consumption culture : connecting the dots

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences be...

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Bibliographic Details
Main Author: Sheth, Jagdish N., (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
Subjects:
Consumption (Economics).
Climate change mitigation.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781787434110
9781787434646
Physical Description: 1 online resource (196 pages)

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Table of contents

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003 UtOrBLW
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006 m o d
007 cr un|||||||||
008 170815s2017 enk ob 001 0 eng d
020 |a 9781787434110  |q (e-book) 
020 . . |a 9781787434646  |q ePUB 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338 
100 1 |a Sheth, Jagdish N.,  |e author. 
245 0 0 |a Genes, climate, and consumption culture :  |b connecting the dots /  |c Jagdish N. Sheth. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c �2017 
300 |a 1 online resource (196 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings. 
588 0 |a Print version record 
650 0 |a Consumption (Economics). 
650 0 |a Climate change mitigation. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781787434127 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787434110  |y Full text 

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