Super-sticky Wechat and Chinese society
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, p...
Saved in:
| Main Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
|
| Series | Emerald points.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787430914 9781787439443 |
| DOI | 10.1108/9781787430914 |
| Physical Description | 1 online resource (x, 151 pages). |
Cover
| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | em-9781787430914 | ||
| 003 | UtOrBLW | ||
| 005 | 20180716094744.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 180716s2018 enk ob 001 0 eng d | ||
| 020 | |a 9781787430914 |q (e-book) | ||
| 020 | |a 9781787439443 |q (ePUB) | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 043 | |a a-cc--- | ||
| 080 | |a 316.35 | ||
| 082 | 0 | 4 | |a 302.231 |2 23 |
| 100 | 1 | |a Chen, Yujie, |e author. | |
| 245 | 1 | 0 | |a Super-sticky Wechat and Chinese society / |c Yujie Chen, Zhifei Mao, Jack Linchuan Qiu. |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (x, 151 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Emerald points | |
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms. | ||
| 588 | 0 | |a Print version record | |
| 650 | 0 | |a Online social networks |z China. | |
| 610 | 2 | 0 | |a Wechat (Firm) |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Mao, Zhifei, |e author. | |
| 700 | 1 | |a Qiu, Jack Linchuan, |d 1973- |e author. | |
| 776 | |z 9781787430921 | ||
| 830 | 0 | |a Emerald points. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787430914 |