Super-sticky Wechat and Chinese society

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, p...

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Bibliographic Details
Main Authors: Chen, Yujie, (Author), Mao, Zhifei, (Author), Qiu, Jack Linchuan, 1973- (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series: Emerald points.
Subjects:
Wechat (Firm)
Online social networks > China.
Language Arts & Disciplines, Communication Studies.
Communication studies.
elektronické knihy
electronic books
ISBN: 9781787430914 (e-book)
9781787439443 (ePUB)
Physical Description: 1 online resource (x, 151 pages).

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Table of contents

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006 m o d
007 cr un|||||||||
008 180716s2018 enk ob 001 0 eng d
020 |a 9781787430914 (e-book) 
020 . . |a 9781787439443 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
043 |a a-cc--- 
080 |a 316.35 
100 1 |a Chen, Yujie,  |e author. 
245 1 0 |a Super-sticky Wechat and Chinese society /  |c Yujie Chen, Zhifei Mao, Jack Linchuan Qiu. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2018 
300 |a 1 online resource (x, 151 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Emerald points 
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms. 
588 0 |a Print version record 
650 0 |a Online social networks  |z China. 
610 2 0 |a Wechat (Firm) 
650 7 |a Language Arts & Disciplines, Communication Studies.  |2 bisacsh 
650 7 |a Communication studies.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Mao, Zhifei,  |e author. 
700 1 |a Qiu, Jack Linchuan,  |d 1973-  |e author. 
776 |z 9781787430921 
830 0 |a Emerald points. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787430914  |y Full text 

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