Mastering market analytics : business metrics : practice and application

• Other Authors: Kozielski, Robert (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Subjects: Marketing > Statistical methods.; Commercial statistics.; elektronické knihy; electronic books
• ISBN: 9781787148352; 9781787432697
• DOI: 10.1108/9781787148352
• Physical Description: 1 online resource (xvi, 426 pages)

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business environm...