Marketing management in Turkey

• Other Authors: Ozturkcan, Selcen (Editor), Yolbulan Okan, Elif (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: Marketing in emerging markets
• Subjects: Marketing > Turkey > Management.; Economic development > Turkey.; elektronické knihy; electronic books
• ISBN: 9781787145573; 9781787439276
• DOI: 10.1108/9781787145573
• Physical Description: 1 online resource (xi, 464 pages).

Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries a...