No business is an island : making sense of the interactive business world

• Other Authors: Håkansson, Håkan, 1947- (Editor), Snehota, Ivan (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Subjects: Business.; Commerce.; Economics.; elektronické knihy; electronic books
• ISBN: 9781787145498; 9781787149717
• DOI: 10.1108/9781787145498
• Physical Description: 1 online resource (xii, 353 pages)

The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to hand...