Making trade missions work : a best practice guide to international business and commercial diplomacy

Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made b...

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Bibliographic Details
Main Author Ruël, Huub (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects
Exports.
Trade missions.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781786354716
9781787148994
DOI10.1108/9781786354716
Physical Description1 online resource (xii, 81 pages) ; cm

Cover

Table of Contents:
  • Prelims
  • Chapter 1 Trade missions in today's global economy: international business meets international relations
  • Chapter 2 Trade missions at the heart of commercial diplomacy
  • Chapter 3 Trade missions: definitions and objectives
  • Chapter 4 Organizing a research-informed trade mission
  • Chapter 5 A three-staged trade mission: a real-life example
  • Chapter 6 Conclusion: the future of trade missions
  • References
  • Index.

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