Making trade missions work : a best practice guide to international business and commercial diplomacy

Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made b...

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Bibliographic Details
Main Author: Ruël, Huub, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects:
Exports.
Trade missions.
Business & Economics > International > General.
International business.
elektronické knihy
electronic books
ISBN: 9781786354716 (e-book)
9781787148994 (ePUB)
Physical Description: 1 online resource (xii, 81 pages) ; cm

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Table of contents

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020 |a 9781786354716 (e-book) 
020 . . |a 9781787148994 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 339 
100 1 |a Ruël, Huub,  |e author. 
245 1 0 |a Making trade missions work :  |b a best practice guide to international business and commercial diplomacy /  |c Huub Ruël (Hotelschool, The Hague and University of Twente, The Netherlands). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2019 
300 |a 1 online resource (xii, 81 pages) ;  |c cm 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Prelims -- Chapter 1 Trade missions in today's global economy: international business meets international relations -- Chapter 2 Trade missions at the heart of commercial diplomacy -- Chapter 3 Trade missions: definitions and objectives -- Chapter 4 Organizing a research-informed trade mission -- Chapter 5 A three-staged trade mission: a real-life example -- Chapter 6 Conclusion: the future of trade missions -- References -- Index. 
520 |a Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.  
588 0 |a Print version record 
650 0 |a Exports. 
650 0 |a Trade missions. 
650 7 |a Business & Economics  |x International  |x General.  |2 bisacsh 
650 7 |a International business.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781786354723 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781786354716  |y Full text 

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