Improving the marriage of modeling and theory for accurate forecasts of outcomes

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Bibliographic Details
Other Authors Woodside, Arch G. (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
SeriesAdvances in business marketing & purchasing ; v. 25.
Subjects
Online AccessFull text
ISBN9781786351210
9781787148918
ISSN1069-0964 ;
DOI10.1108/S1069-0964201825
Physical Descriptionxii, 244 pages.

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