Sports Communication on Social Media and Audience Reactions

• Main Author: Turková, Kateřina
• Format: eBook
• Language: Czech
• Published: Karolinum 2025
• Edition: 1. elektronické vydání
• Subjects: Žurnalistika a komunikace
• ISBN: 978-80-246-5966-4; 978-80-246-5967-1
• Physical Description: 1 online zdroj (228 stran)

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While resear...