Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016

• Corporate Author: IT4Fashion (Conference) Florence, Italy)
• Other Authors: Rinaldi, Rinaldo, (Editor), Bandinelli, Romeo, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, 2017.
• Series: Lecture notes in electrical engineering ; v. 413.
• Subjects: Clothing trade > Management > Congresses.; Clothing trade > Information technology > Congresses.; Business logistics > Congresses.; elektronické knihy; electronic books
• ISBN: 9783319485119; 9783319485102
• Physical Description: 1 online resource (xiii, 304 pages) : illustrations

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy,...