Media and metamedia management

• Other Authors: Freire, Francisco Campos, (Editor)
• Format: eBook
• Language: English
• Published: Cham, Switzerland : Springer, 2017.
• Series: Advances in intelligent systems and computing ; 503.
• Subjects: Digital media.; Online journalism.; elektronické knihy; electronic books
• ISBN: 9783319460680; 9783319460666
• Physical Description: 1 online resource

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new te...