Value in a Digital World : How to assess business models and measure value in a digital world
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable asse...
Saved in:
Main Authors: | , |
---|---|
Format: | eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint : Palgrave Macmillan,
2017.
|
Subjects: | |
ISBN: | 9783319517506 3319517503 |
Physical Description: | 1 online resource (XXII, 168 pages 15 illustrations) : online resource |
LEADER | 03075cam a2200397Mi 4500 | ||
---|---|---|---|
001 | 98248 | ||
003 | CZ-ZlUTB | ||
005 | 20201109180549.0 | ||
006 | m o d | ||
007 | cr nn||||mamaa | ||
008 | 171107s2017 gw a o 000 0 eng d | ||
040 | |a UPM |b eng |e pn |c UPM |d OCLCO |d AZU |d OCLCF |d OCLCQ |d VT2 |d OCLCQ |d AU@ |d WYU |d OCLCQ | ||
020 | |a 9783319517506 | ||
020 | |a 3319517503 | ||
024 | 7 | |a 10.1007/978-3-319-51750-6 |2 doi | |
035 | |a (OCoLC)1017939511 |z (OCoLC)1017791452 | ||
100 | 1 | |a López Lubián, Francisco J., |e author. | |
245 | 1 | 0 | |a Value in a Digital World : |b How to assess business models and measure value in a digital world / |c by Francisco J. López Lubián, José Esteves. |
264 | 1 | |a Cham : |b Springer International Publishing : |b Imprint : |b Palgrave Macmillan, |c 2017. | |
300 | |a 1 online resource (XXII, 168 pages 15 illustrations) : |b online resource | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a počítač |b c |2 rdamedia | ||
338 | |a online zdroj |b cr |2 rdacarrier | ||
506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
520 | |a An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world - examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business. | ||
590 | |a SpringerLink |b Springer Complete eBooks | ||
650 | 0 | |a Business. | |
650 | 0 | |a Internet marketing. | |
650 | 0 | |a Knowledge management. | |
655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
655 | 9 | |a electronic books |2 eczenas | |
700 | 1 | |a Esteves, José, |e author. | |
776 | 0 | 8 | |i Printed edition: |z 9783319517490 |
856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-319-51750-6 |y Plný text |
992 | |c NTK-SpringerBM | ||
999 | |c 98248 |d 98248 |