Social media analytics strategy : using data to optimize business performance

• Main Author: Gonçalves, Alex (Author)
• Format: Electronic eBook
• Language: English
• Published: California : Apress, [2017]
• Subjects: Internet marketing.; Social media.; elektronické knihy; electronic books
• ISBN: 9781484231029; 9781484231012
• Physical Description: 1 online resource

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...