Managing media businesses : a game plan to navigate disruption and uncertainty

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will te...

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Bibliographic Details
Other Authors Rosenberg, Michael (Economist) (Editor), Seager, Philip H. (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Palgrave Macmillan, [2017]
Subjects
Mass media > Economic aspects.
Internet entertainment industry > Economic aspects.
Mass media > Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319520216
9783319520209
Physical Description1 online resource (xvii, 223 pages) : illustrations

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Table of Contents:
  • The big picture : four trends that change everything / Mike Rosenberg and Philip H. Seager
  • Strategy : the soul of your business / Mike Rosenberg, Adrian Caldart, with Philip H. Seager
  • "Show me the money!" Getting inside the bottom line / Philip H. Seager as told by Hillel M. Maximon
  • Marketing in a new media world / Julian Villanueva with Philip H. Seager
  • Decisive leadership : leaders that create extraordinary outcomes / Mike Rosenberg, Iris Firstenberg, with Philip H. Seager
  • Decision analysis : the "science" of predicting your next hit / Miguel A. Ariño, Rafael de Santiago, with Philip H. Seager
  • Operations management : not just what you do, but how you do it / Philip Moscoso with Philip H. Seager
  • The digital economy : it's not the technology, it's the business model, stupid! / Sandra Sieber with Philip H. Seager
  • Managing creative people : time to tear up the handbook? / Philip H. Seager
  • Corporate and entrepreneurial finance : moving your business from back of the envelope to front of the class / Ahmad Rahnema Alavi, Jan Simon, with Philip H. Seager
  • Scenario planning : your playbook for the future / Mike Rosenberg with Philip H. Seager.

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