Managing corporate responsibility in the real world : lessons from the frontline of CSR

This book is a comprehensive, road-tested framework for managing Corporate Social Responsibility (CSR) based on years of award winning performance in senior management roles in a multinational business. The author shows why non-financial performance indicators are just as important as financial ones...

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Bibliographic Details
Main Author Kuisma, Jouko (Author)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Palgrave Macmillan, [2017]
SeriesBusiness professional collection
Subjects
Online AccessFull text
ISBN9783319540788
9783319853116
9783319540771
Physical Description1 online resource (xxiii, 247 pages) : illustrations

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100 1 |a Kuisma, Jouko,  |e author. 
245 1 0 |a Managing corporate responsibility in the real world :  |b lessons from the frontline of CSR /  |c Jouko Kuisma. 
264 1 |a Cham, Switzerland :  |b Palgrave Macmillan,  |c [2017] 
264 4 |c ©2017 
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505 0 |a Chapter 1. The lay of the land -- Chapter 2. Developing a management model for corporate responsibility -- Chapter 3. Economic responsibility -- Chapter 4. Environmental responsibility -- Chapter 5. Responsible managing of own human resources -- Chapter 6. Responsible supply chain -- Chapter 7. Social impacts -- Chapter 8. Product responsibility -- Chapter 9. Materiality assessment in a matrix -- Chapter 10. Management Principles guiding corporate responsibility -- Chapter 11. Drawing up the CR action plan -- Chapter 12. Reporting on performance -- Chapter 13. Communicating corporate responsibility -- Chapter 14. Stakeholder cooperation revisited -- Chapter 15. New Year resolutions. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book is a comprehensive, road-tested framework for managing Corporate Social Responsibility (CSR) based on years of award winning performance in senior management roles in a multinational business. The author shows why non-financial performance indicators are just as important as financial ones when it comes to delivering performance and securing long term shareholder value. CSR is not window dressing, it is not a tiresome box ticking exercise and it is not a cost centre. Done properly, CSR is a cost-saving, simple everyday process that adds value to your business. While most companies already have suitable founding values and have carried out some basic CSR measures, many lack the systematics for managing the issue holistically across the business. Beginning with a CSR briefing paper for managers new to the area (or for providing to senior management who may need convincing) Managing Corporate Responsibility in the Real World goes on to provide a fully integrated framework for delivering a corporate responsibility programme in your organization. Drawing on real world examples and stories, Jouko Kuisma shows how to start with the political practicalities of setting up an internal steering group to analysis of your firm's value chain and management principles before drawing up an action plan and set of performance criteria on which to be measured. 
504 |a Includes bibliographical references and index. 
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