Political marketing and management in Ghana : a new architecture

'[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and...

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Bibliographic Details
Other Authors Mensah, Kobby A. (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham : Springer International Publishing, [2017]
SeriesPalgrave studies in political marketing and management.
Subjects
Politics, Practical > Ghana.
Marketing > Political aspects > Ghana.
Ghana > Politics and government.
Ghana.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319573731
9783319573724
Physical Description1 online resource

Cover

Table of Contents:
  • Political marketing and management : a new architecture / Kobby Mensah
  • Political communication and public relations in the Ghanaian media : building an emotional environment with propaganda / James B. Abugre
  • Change in party leadership, party brand image and voter choice / Kobby Mensah
  • Political party branding and voter choice in Ghana / Bedman Narteh, Kobby Mensah and Joyce Nyanzu
  • Political financing and fund-raising in Ghana / Ibrahim Bedi
  • Political party financing and reporting in Ghana : practitioner perspectives / Alban S.K. Bagbin and Albert Ahenkan
  • Voter motivations in a developing democracy : a marketing perspective / Anas Sulemana, E Y Tweneboah-Koduah and Kobby Mensah
  • Political management and human resources practices of political parties in Ghana / James B. Abugre
  • Exploring the prospects and limits of modern democracy in Africa : the role of leaders / Kwasi Dartey-Baah
  • Conclusion / Kobby Mensah.

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