Competitive advantage of customer centricity

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...

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Bibliographic Details
Main Author Parniangtong, Sathit Jack, 1953- (Author)
Format Electronic eBook
LanguageEnglish
Published Singapore : Springer, [2017]
SeriesManagement for professionals,
Subjects
Marketing research.
Customer relations > Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9789811044427
9789811044410
ISSN2192-8096
Physical Description1 online resource (XV, 330 pages)

Cover

Table of Contents:
  • Preface
  • Acknowledgment
  • Chapter 1. Gaining Sustainable Competitive Advantage
  • Chapter 2. Strategy: Roadmap for Market Leadership
  • Chapter 3. Problem-Solving Approach to Business Strategy
  • Chapter 4. Customer-Centric Thinking
  • Chapter 5. Formulating Customer-Driven Strategy
  • Chapter 6. Customer Centricity
  • A Marketing Perspective
  • Chapter 7. The Change Journey Toward Customer Centricity
  • Chapter 8. Using Collaboration to Create Added-Value for End Customers
  • Chapter 9. Gaining the Edge through Product-Delivery Services
  • Chapter 10. Embracing Customers' Diverse Needs.

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