Competitive advantage of customer centricity

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for m...

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Bibliographic Details
Main Author: Parniangtong, Sathit Jack, 1953- (Author)
Format: eBook
Language: English
Published: Singapore : Springer, [2017]
Series: Management for professionals,
Subjects:
Marketing research.
Customer relations > Management.
elektronické knihy
electronic books
ISBN: 9789811044427
9789811044410
Physical Description: 1 online resource (XV, 330 pages)

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Table of contents

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100 1 |a Parniangtong, Sathit Jack,  |d 1953-  |e author. 
245 1 0 |a Competitive advantage of customer centricity /  |c by Sathit Parniangtong. 
264 1 |a Singapore :  |b Springer,  |c [2017] 
300 |a 1 online resource (XV, 330 pages) 
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490 1 |a Management for Professionals,  |x 2192-8096 
505 0 |a Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity -- A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers' Diverse Needs. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers' requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer's needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals. 
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650 0 |a Marketing research. 
650 0 |a Customer relations  |x Management. 
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655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |z 9789811044410 
830 0 |a Management for professionals,  |x 2192-8096 
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