Strategic innovative marketing : 5th IC-SIM, Athens, Greece 2016

• Corporate Author: International Conference on Strategic Innovative Marketing
• Other Authors: Kavoura, Androniki (Editor), Sakas, Damianos P. (Editor), Tomaras, Petros (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint : Springer, 2017.
• Series: Springer proceedings in business and economics,
• Subjects: Marketing > Congresses.; Marketing > Decision making > Congresses.; Marketing > Management > Congresses.; Information technology.; Business > Data processing.; elektronické knihy; electronic books
• ISBN: 9783319562889; 9783319562872
• ISSN: 2198-7246
• Physical Description: 1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color)

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using mod...