Leading global innovation : facilitating multicultural collaboration and international market success

• Main Author: Jensen, Karina R. (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham, Switzerland : Palgrave Macmillan, 2017.
• Subjects: International business enterprises > Management.; Leadership.; Multiculturalism.; elektronické knihy; electronic books
• ISBN: 9783319535050; 9783319535043
• Physical Description: 1 online resource
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. Cases and findings are shared from international studies of over 200 leaders and 45 multinational firms with headquarters based in Asia, Europe, and North America. Leading Global Innovation provides a practice perspective with specific models and solutions for facilitating multicultural team collaboration, from concept to market. This book offers crucial guidance for executives, managers, consultants, and educators who need to understand how to lead and orchestrate innovation in a culturally diverse and networked business environment.