The social organisation of marketing : a figurational approach to people, organisations, and markets

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...

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Bibliographic Details
Other Authors Connolly, John (Sociologist) (Editor), Dolan, Paddy (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Palgrave Macmillan, 2017.
Subjects
Marketing > Social aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319515717
9783319515700
Physical Description1 online resource (xiii, 230 pages) : illustrations

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Table of Contents:
  • The social organisation of marketing : an introduction / John Connolly and Paddy Dolan
  • Wine and China : making sense of an emerging market with figurational sociology / Jennifer Smith Maguire
  • Figurational dynamics and the function of advertising at Arthur Guinness & Sons Ltd, 1876-1960 61 / John Connolly
  • Unintentional social consequences of disorganised marketing of corporate social responsibility : figurational insights into the oil and gas sector in Africa / Stephen Vertigans
  • Organisational dynamics and the role of the child in markets / Paddy Dolan
  • Ballet for the Sun King : power, talent and organisation / John Lever and Stephen Swailes
  • "Friends and followers" : the social organisation of firms' online communities / Ad van Iterson and Johanna Richter
  • Organisations and American collective self-understanding / Stephen Mennell
  • Figurational theory, marketing and markets : moving from description and technological empiricism to empirical-theoretical explanations / John Connolly and Paddy Dolan.

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