The social organisation of marketing : a figurational approach to people, organisations, and markets

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...

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Bibliographic Details
Other Authors Connolly, John (Sociologist) (Editor), Dolan, Paddy (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Palgrave Macmillan, 2017.
Subjects
Marketing > Social aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9783319515717
9783319515700
Physical Description1 online resource (xiii, 230 pages) : illustrations

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245 0 4 |a The social organisation of marketing :  |b a figurational approach to people, organisations, and markets /  |c John Connolly, Paddy Dolan, editors. 
264 1 |a Cham, Switzerland :  |b Palgrave Macmillan,  |c 2017. 
300 |a 1 online resource (xiii, 230 pages) :  |b illustrations 
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338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references at chapter ends, and index. 
505 0 0 |t The social organisation of marketing : an introduction /  |r John Connolly and  |r Paddy Dolan --  |t Wine and China : making sense of an emerging market with figurational sociology /  |r Jennifer Smith Maguire --  |t Figurational dynamics and the function of advertising at Arthur Guinness & Sons Ltd, 1876-1960 61 /  |r John Connolly --  |t Unintentional social consequences of disorganised marketing of corporate social responsibility : figurational insights into the oil and gas sector in Africa /  |r Stephen Vertigans --  |t Organisational dynamics and the role of the child in markets /  |r Paddy Dolan --  |t Ballet for the Sun King : power, talent and organisation /  |r John Lever and  |r Stephen Swailes --  |t "Friends and followers" : the social organisation of firms' online communities /  |r Ad van Iterson and  |r Johanna Richter --  |t Organisations and American collective self-understanding /  |r Stephen Mennell --  |t Figurational theory, marketing and markets : moving from description and technological empiricism to empirical-theoretical explanations /  |r John Connolly and  |r Paddy Dolan. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. 
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700 1 |a Connolly, John  |c (Sociologist)  |e editor. 
700 1 |a Dolan, Paddy,  |e editor. 
776 0 8 |i Print version:  |t Social organisation of marketing.  |d Cham, Switzerland : Palgrave Macmillan, 2017  |z 3319515705  |z 9783319515700  |w (OCoLC)964379685 
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