Luxury brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmati...

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Bibliographic Details
Main Authors: Atwal, Glyn, (Author), Bryson, Douglas, (Author)
Format: eBook
Language: English
Published: London : Palgrave Macmillan, [2017]
Subjects:
luxusní zboží > Čína
luxusní zboží > Indie
marketing
luxuries > China
luxuries > India
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781137547156
9781137547132
Physical Description: 1 online resource

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Table of contents

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100 1 |a Atwal, Glyn,  |e author. 
245 1 0 |a Luxury brands in China and India /  |c Glyn Atwal, Douglas Bryson. 
264 1 |a London :  |b Palgrave Macmillan,  |c [2017] 
300 |a 1 online resource 
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504 |a Includes bibliographical references and index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.-Resumé vydavatel 
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650 0 7 |a marketing  |2 czenas  |7 ph115227 
650 0 9 |a luxuries  |2 eczenas  |z China 
650 0 9 |a luxuries  |2 eczenas  |z India 
650 0 9 |a marketing  |2 eczenas 
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655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
700 1 |a Bryson, Douglas,  |e author. 
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