Luxury brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmati...

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Bibliographic Details
Main Authors Atwal, Glyn (Author), Bryson, Douglas (Author)
Format Electronic eBook
LanguageEnglish
Published London : Palgrave Macmillan, [2017]
Subjects
luxusní zboží > Čína
luxusní zboží > Indie
marketing
luxuries > China
luxuries > India
elektronické knihy
monografie
electronic books
monographs
Online AccessFull text
ISBN9781137547156
9781137547132
Physical Description1 online resource

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Summary:This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.-Resumé vydavatel
Bibliography:Includes bibliographical references and index.
ISBN:9781137547156
9781137547132
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online resource

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