Advances in Advertising Research VIII : challenges in an sge of dis-engagement

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances...

Full description

Saved in:
Bibliographic Details
Corporate Authors: International Conference on Research in Advertising University of Ljubljana), European Advertising Academy.
Other Authors: Zabkar, Vesna., Eisend, Martin.
Format: eBook
Language: English
Published: Wiesbaden, Germany : Springer Gabler, [2017]
Series: Research (Wiesbaden, Germany)
Subjects:
Advertising > Research > Congresses.
elektronické knihy
electronic books
ISBN: 9783658187316
9783658187309
Physical Description: 1 online resource : illustrations

Cover

Table of contents

LEADER 03773cam a2200481Ii 4500
001 98153
003 CZ-ZlUTB
005 20240914111049.0
006 m o d
007 cr cnu|||unuuu
008 170620s2017 gw a ob 100 0 eng d
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d N$T  |d YDX  |d OCLCF  |d UAB  |d NJR  |d MERER  |d ESU  |d OCLCQ  |d IAS  |d VLB  |d IOG  |d U3W  |d CAUOI  |d OCLCQ  |d KSU  |d WYU  |d BRX  |d AUD  |d N$T  |d UKAHL  |d OL$  |d OCLCQ  |d AU@  |d ERF 
020 |a 9783658187316  |q (electronic bk.) 
020 |z 9783658187309 
024 7 |a 10.1007/978-3-658-18731-6  |2 doi 
035 |a (OCoLC)990299439  |z (OCoLC)990373304  |z (OCoLC)991541049  |z (OCoLC)1097093876 
111 2 |a International Conference on Research in Advertising  |n (15th :  |d 2016 :  |c University of Ljubljana) 
245 1 0 |a Advances in Advertising Research VIII :  |b challenges in an sge of dis-engagement /  |c Vesna Zabkar, Martin Eisend, editors. 
264 1 |a Wiesbaden, Germany :  |b Springer Gabler,  |c [2017] 
300 |a 1 online resource :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Research 
500 |a "European Advertising Academy." 
500 |a Ljubljana, the European Green Capital 2016, was the venue for the 15th ICORIA conference, hosted by the University of Ljubljana, aculty of Economics, in June/July, 2016. 
504 |a Includes bibliographical references. 
505 0 |a Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. Contents Advertising Media, Content, Audiences Advertising Processing and Reception Online Advertising and Communication Advertising Effectiveness Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Vesna Zabkar, Ph. D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany. 
590 |a SpringerLink  |b Springer Complete eBooks 
650 0 |a Advertising  |x Research  |v Congresses. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Zabkar, Vesna. 
700 1 |a Eisend, Martin. 
710 2 |a European Advertising Academy. 
776 0 8 |i Print version:  |a International Conference on Research in Advertising (15th : 2016 : University of Ljubljana).  |t Advances in Advertising Research VIII.  |d Wiesbaden, Germany : Springer Gabler, [2017]  |z 9783658187309  |z 3658187301  |w (OCoLC)989962313 
830 0 |a Research (Wiesbaden, Germany) 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://link.springer.com/10.1007/978-3-658-18731-6  |y Plný text 
992 |c NTK-SpringerBM 
999 |c 98153  |d 98153 
993 |x NEPOSILAT  |y EIZ 

Similar Items