Advances in Advertising Research VIII : challenges in an sge of dis-engagement
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| Corporate Authors | , |
|---|---|
| Other Authors | , |
| Format | Electronic eBook |
| Language | English |
| Published |
Wiesbaden, Germany :
Springer Gabler,
[2017]
|
| Series | Research (Wiesbaden, Germany)
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783658187316 9783658187309 |
| Physical Description | 1 online resource : illustrations |
Cover
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| 111 | 2 | |a International Conference on Research in Advertising |n (15th : |d 2016 : |c University of Ljubljana) | |
| 245 | 1 | 0 | |a Advances in Advertising Research VIII : |b challenges in an sge of dis-engagement / |c Vesna Zabkar, Martin Eisend, editors. |
| 264 | 1 | |a Wiesbaden, Germany : |b Springer Gabler, |c [2017] | |
| 300 | |a 1 online resource : |b illustrations | ||
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| 500 | |a "European Advertising Academy." | ||
| 500 | |a Ljubljana, the European Green Capital 2016, was the venue for the 15th ICORIA conference, hosted by the University of Ljubljana, aculty of Economics, in June/July, 2016. | ||
| 504 | |a Obsahuje bibliografické odkazy | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
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| 655 | 9 | |a proceedings of conferences |2 eczenas | |
| 700 | 1 | |a Zabkar, Vesna. | |
| 700 | 1 | |a Eisend, Martin. | |
| 710 | 2 | |a European Advertising Academy. | |
| 776 | 0 | 8 | |i Print version: |a International Conference on Research in Advertising (15th : 2016 : University of Ljubljana). |t Advances in Advertising Research VIII. |d Wiesbaden, Germany : Springer Gabler, [2017] |z 9783658187309 |z 3658187301 |w (OCoLC)989962313 |
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