Advances in Advertising Research VIII : challenges in an sge of dis-engagement

• Corporate Authors: International Conference on Research in Advertising University of Ljubljana, European Advertising Academy
• Other Authors: Zabkar, Vesna, Eisend, Martin
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden, Germany : Springer Gabler, [2017]
• Series: Research (Wiesbaden, Germany)
• Subjects: reklama a propagace; výzkum a vývoj; advertising; research and development; elektronické knihy; sborníky konferencí; electronic books; proceedings of conferences
• ISBN: 9783658187316; 9783658187309
• Physical Description: 1 online resource : illustrations
• Item Description: "European Advertising Academy."; Ljubljana, the European Green Capital 2016, was the venue for the 15th ICORIA conference, hosted by the University of Ljubljana, aculty of Economics, in June/July, 2016.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty