Instructor's manual for strategic marketing cases in emerging markets : a companion volume

• Other Authors: Adhikari, Atanu (Editor), Roy, Sanjit Kumar (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer, [2017]
• Subjects: Marketing > Developing countries > Case studies.; Marketing > Developing countries > Management > Case studies.; Developing countries.; elektronické knihy; electronic books
• ISBN: 9783319526973; 9783319526966
• Physical Description: 1 online resource

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and st...